Marketing Major, B.B.A.

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Minimum hours for the degree: 120

Minimum hours for the major: 33, with a grade of C or better in each course.

Admission to major: Completion of lower-division business requirements and a grade of C or better in MKT 301 .

Special tracks: Consumer marketing, business-to-business marketing, international marketing, database marketing, and online marketing

Additional Information: Internships, cooperative education arrangements, independent study projects, and international study programs are available.

Major-Field Requirements

Students who are newly-admitted to CSU for Fall 2014 and majoring in marketing must complete a minimum of 33 credit hours of marketing coursework beyond the college core requirements, which include a grade of “C” or higher in MKT 301 .

Required Courses (15 credit hours)

Electives - Choose six courses (18 credit hours)

MKT 321 - International Business or
INB 301 - Introduction to International Business
MKT 411 - Retail Strategy & Marketing
MKT 440 - Field Experience Abroad
MKT 441 - Integrated Marketing Com
MKT 452 - Business-To-Business Marketing
MKT 454 - Online Marketing Strategies
MKT 456 - Customer Relationship Management
MKT 461 - Global Mktg Strategy
MKT 490 - Marketing Internship
INB 491 - International Study Tour
MKT 493 - Current Topics
MKT 496 - Independent Study
MKT 499H - Honors Thesis in Marketing
One 300/400-level course from Marketing or any other Business Department

Professional Marketing Internships

Students majoring in Marketing may chose to fulfill a major course elective requirement (up to 3 credit hours) through an internship with a sponsoring firm or organization, designed to extend the academic curriculum and provide a meaningful learning experience in the field of marketing. Interns must work in a professional environment under the supervision of a marketing professional for a certain time period, based on the number of credit hours they wish to earn. Prior to the internship, students must have completed MKT 420 (Consumer Behavior) and MKT 431 (Marketing Research), have a minimum overall GPA of 2.5, and complete an application process set forth by the Department of Marketing.

In order to apply to earn internship credit under the MKT 490 course (or MKT 490H ) in the case of Honors students), students must prepare a written proposal to be approved by a Marketing professor of their choosing, who has agreed to serve as faculty advisor for the project. The proposal and application forms are then submitted to the Department office for final approval by the Chairperson prior to the start of the semester in which the internship is to take place. At the end of the semester, students are required to submit a term report to their sponsoring faculty advisor and the internship employer, incorporating theory, marketing tools, and practical applications.

Internship application packets can be obtained from the Department Office in BU 460 or by calling 216-687-4771.

Honors Program/University Scholars Requirements

The following upper-division requirements apply for honors/scholars students who select a major in either the BBA or BSCS programs in the Monte Ahuja College of Business Administration.

Students will be required to take a minimum of 15 credit hours of upper-division (i.e., 300- and 400-level) honors courses in the College of Business Administration. General guidelines for these credit hours are given below. However, the specific courses that each student takes will be agreed upon by the student and the student’s honors/scholars advisor.

Honors Courses

A minimum of 15 hours of honors credits will be taken as follows:

Honors Thesis (required in senior year, three credit hours). Each honors/scholars student will conduct a piece of original research and write and present a thesis in his or her major area under the supervision of a faculty member from that department. This new Honors Thesis course will be available in each department and designated with the following titles and course numbers for each major as appropriate: ACT 499, Honors Thesis in Accounting; CIS 499, Honors Thesis in CIS; FIN 499, Honors Thesis in Finance; INB 499, Honors Thesis in International Business; IST 499, Honors Thesis in Information Systems; MLR 499, Honors Thesis in Management and Labor Relations; MKT 499, Honors Thesis in Marketing; and OMS 499, Honors Thesis in Operations Management and Business Statistics.
Honors Internship (required in either junior or senior year, three credit hours). Each honors/scholars student will engage in an internship experience in which the student will gain work experience in an organizational environment related to the student’s area of interest. The student may choose to either sign up for the regular internship experience within the departments that offer such courses already (i.e. ACT 490, FIN 490, MLR 490, MKT 490, or OMS 490), or enroll in a new course, BUS 490, that will serve those majors that do not already have an internship available.
Honors Courses (minimum of nine credits). Honors/Scholars students in business will also be required to take at least three honors courses within the College of Business Administration, with at least one course (minimum of three credit hours) within the major. These honors courses will be created via a contract between honors/scholars student and a cooperating faculty member. The contract allows for any 300- or 400-level business or computer science course to be modified to become an honors course. The honors/scholars student and the faculty member agree to a contract that spells out how the course will be modified to provide an appropriate learning experience for the honors student. The contract, including a copy of the revised syllabus and an explanation of how the honors version of the course differs from the regular version, is then submitted to the department chair for approval. The student then registers for the honors version of the course, but attends a regular section of the course that the cooperating faculty is teaching. The honors section of the course is designated with the regular course number with the letter H added to designate that the student is enrolled in the honors version of the course (e.g., MKT 301H, Introduction to Marketing). Only the approved honors/scholars student is allowed to register for the course under the honors number. The designation of an H course needs to be approved by the director of the university’s honors/scholars program.
Honors credits can be used to replace a maximum of 16 credit hours of required major courses, major electives, or free electives, with the approval of the honors advisor.

Honors/Scholars Advisor

Each honors student will select an advisor from among the approved honors/scholars advisors in the department. The advisors will advise honors students and supervise the honors thesis course as well as the honors internship. The honors/scholars advisors will assist the students in designing their honors experience, including choosing their honors courses, identifying a thesis topic, and arranging for an internship.