Marketing, B.B.A.

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Description

Studying marketing provides students with the basis to understand the art of developing, communicating, and delivering an offering that consumers find attractive. The goal of marketing is to persuade, earn, and keep customers, clients and partners through carefully articulating the value of your product or service. Studying marketing develops creativity, strategic problem solving, and a deep understanding of consumer behavior and motivation.

What careers can this major prepare you for?

After graduating with an undergraduate degree, students typically begin their career in one of many specialized roles. Many students enter the workforce or progress in their positions. Others pursue an MBA with a focus in marketing or management. Thirty of the most popular positions for those who have majored in marketing are listed alphabetically below: Admissions Representative, Advertising Manager, Brand Manager, Chief Marketing Officer, Content Director, Creative Director, Database Marketing Manager, Digital Marketing Manager/Marketing Specialist, E-Commerce Manager/Specialist, Global Marketing Manager, Market Research Analyst, Marketing Assistant/Consultant/Manager/Director, Media Buyer/Manager, Product Manager, Promotions Manager, Public Relations Representative, Sales Agent - Ad and insurance, Sales Agent - Financial services, Sales Manager, Sales Rep - Non-technical products/Technical products/Wholesale & manufacturing, Social Media Manager, Sports Marketing, Account Executive.

What skills are developed within this major?

Skills developed within this major include: Analytic Skills, Communication, Copywriting, Creative Thinking, Influencing, Problem-Solving, Public Speaking, Research Skills, Selling, Storytelling.

Special Tracks

Consumer marketing, business-to-business marketing, international marketing, database marketing, and online marketing.

Additional Information

Internships, cooperative education arrangements, independent study projects, and international study programs are available.

Admission to Major

Major Declaration Standards

Completion of the required BBA lower core coursework with a final grade of C or better.

Pre-Business BBA Degree: BBA Major Declaration Course Requirements

Hours Required for Degree

Minimum hours for the degree: 120

Minimum hours for the major: 33, with a grade of C or better in each course.

College Requirements

See college page for college requirements.

Major Requirements

Students must complete a minimum of 33 credit hours of marketing coursework beyond the college core requirements, which include a grade of “C” or higher in MKT 301 .

Required Courses (15 credit hours)

Electives - Choose six courses (18 credit hours)

Professional Marketing Internships

Students majoring in Marketing may chose to fulfill a major course elective requirement (up to 3 credit hours) through an internship with a sponsoring firm or organization, designed to extend the academic curriculum and provide a meaningful learning experience in the field of marketing. Interns must work in a professional environment under the supervision of a marketing professional for a certain time period, based on the number of credit hours they wish to earn. Prior to the internship, students must have completed MKT 420 (Consumer Behavior) and MKT 431 (Marketing Research), have a minimum overall GPA of 2.5, and complete an application process set forth by the Department of Marketing.

In order to apply to earn internship credit under the MKT 490 course (or MKT 490H ) in the case of Honors students), students must prepare a written proposal to be approved by a Marketing professor of their choosing, who has agreed to serve as faculty advisor for the project. The proposal and application forms are then submitted to the Department office for final approval by the Chairperson prior to the start of the semester in which the internship is to take place. At the end of the semester, students are required to submit a term report to their sponsoring faculty advisor and the internship employer, incorporating theory, marketing tools, and practical applications.

Internship application packets can be obtained from the Department Office in BU 460 or by calling 216-687-4771.

Honors Program

The College of Business - BBA Degree/Major Honors/Scholars Track Designation Program

Honors Student: Completion of 15 credit hours of the honors requirements
University Scholars Student: Completion of 12 credit hours of the honors requirements listed.

The Honors and Scholars requirements for the Bachelor of Business Administration Degree program and associated majors focuses on three areas: graduate coursework, selected high-level experiences in specific business courses and areas, and preparing for the current jobs and careers of today and tomorrow.

Business Honors Level I Requirement (9 Credit Hours)

The student will complete this requirement with business graduate 500 level courses and satisfy business BBA major or BBA Divisional Upper Core requirements. The student has the option to select concentration A or B.

Student will work with assigned College of Business professional advisor requiring these course selections.

Note: 500 level business graduate coursework does not satisfy College of Business degree completion requirements for business graduate programs.

Concentration A

Complete nine credit hours of 500 level graduate business courses to satisfy required BBA major requirements.

Concentration B

Complete three or six credit hours of 500 level graduate business courses to satisfy required BBA major requirements.
Complete three or six credit hours of the following 500-level graduate business courses FIN 501 for FIN 351 or MKT 501 for MKT 301 , which will satisfy one BBA Divisional Upper Core requirement course.

Business Honors Level II Requirement (6 Credit Hours)

The student will complete two of the four courses as an Honors Contract# course to satisfy this requirement. In addition, this requirement selection will satisfy business BBA major or BBA Divisional Upper Core requirements.

MGT 465 - Management Strategy & Policy
BUS 351 - Business, Society, & Government
Business Internship based on specific major with no honors designation. Student must seek approval by the Department Chair or College of Business Administrator*
Honors Thesis - Student must seek approval by the Department Chair

# This is done in collaboration among the undergraduate business advisor, the business faculty honor advisor, honors advisor, and the course instructor. Students must reach out to the course instructor before the start of the semester to agree on an additional project, which may be more creative and/or experience-based than the rest of the coursework. Students will then record the agreement through the Honors Contract agreement form: https://honors.csuohio.edu/current-students/forms-3

* The Business Internship course can be completed twice to satisfy this honors track requirement with the completion of two different approved internship experiences.

The student would enroll for the first approved internship experience using the internship course associated with the student’s specific BBA major.
The student would enroll for the second approved internship experience using the College of Business general internship course BUS 490 .